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Natural is So Now: Thoughts on Laid-Back Beauty

It wasn’t too long ago that our screens were filled with full-glam beauty gurus — foundation here, concealer here, primer here, and potions there… a highlight, a lowlight, a lip, an ultra-bold brow, and a strip lash. Eventually becoming known as the Instagram Look, this beautiful makeup artistry was ubiquitous.

It wasn’t too long ago that our screens were filled with full-glam beauty gurus — foundation here, concealer here, primer here, and potions there… a highlight, a lowlight, a lip, an ultra-bold brow, and a strip lash. Eventually becoming known as the Instagram Look, this beautiful makeup artistry was ubiquitous.

Cut to just a few short years later — because we know everything moves quicker in internet-days — and this once-popular look has been transformatively replaced by an eu-natural look that has been sweeping Gen Z (and, of course, from there, disseminating to the rest of us).

Believed to have been kickstarted by the likes of Glossier — a makeup brand that proudly boasts freckles, bare faces, and just a *hint* of a rosy cheek — our TikTok pages, Youtube subscriptions, and Instagram Explores are now covered head to toe in fresh-faced beauty.

While we believe the wide range of aforementioned looks are stunning (and a beautiful way to express oneself), and we celebrate the concepts of full-fledged glam just as we do bare-naked beauty — it may be clear why we are all-aboard the natural beauty trend.

Where strip lashes and lash extensions were once the holy grail, we’re seeing more girls and guys alike turning to a stunning natural lash moment — and when it comes to natural lashes, we all know there is no shame in getting a little boost. 

Lash lift serums and kits are the new wave sweeping the natural beauty community. Batting a long, lifted, real lash at someone packs a punch, and many are looking for a way to up their lash game. 

That’s where Lash Lift Club comes in. Being advocates of natural beauty — bringing out one’s best self and inner confidence — we are so excited to offer lash lift kits and serums that are beginner friendly and easy to use. Our lash serum allows your lashes to grow, repair, and stay healthy, while our lash lift kits give your lashes a gorgeous boost. 

Once you begin using at-home lash products, all that’s left to do is bask in the glow of your long and luscious natural lashes. Apply a coat of mascara, or go natural and bare — either way, we promise you’ll be receiving some serious admiration. 

We are lovers of beauty in all its forms, and we look forward to helping our Lash Lift babes celebrate a natural lash moment, for some jaw-dropping natural look, fresh faced, laid-back beauty.

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